NINETY, the official Richard Mille pre-owned retailer, opens on London’s Mount Street

SourceArabian Business
CountryMiddle east

NINETY is a new luxury concept located in the heart of Mayfair. Conceived as a progressive relationship between product and experience, the brand aims to combine the most sought after and rarest of watches and jewellery with tailored, exemplary service; all housed in a beautiful Mayfair boutique. The project is owned by Peter Harrison, and operated by his daughter Tilly and her business partner Ben Cleary, the jewellery expert.

The two are determined to depart from a conventional sales approach and instead aim to engender longstanding and two-way relationships with their clients – acting not only as the predominant destination for seekers of pre-owned Richard Mille pieces and high jewellery, but also as a trusted and specialist resource, and point of reference to service any client requirement within the luxury market.

The boutique itself is a reflection of this distinct approach; ensconced within the most exclusive retail street in London, the design eschews all traditional norms – orientated towards a more...