Social Commerce Is A $1.2 Trillion Opportunity And The Next Global Shopping Revolution

Social Commerce Is A $1.2 Trillion Opportunity And The Next Global Shopping Revolution

Group of young people with smart phones, digital tablets and laptop The internet is undergoing a global social revolution. Nearly all of the 4. 8 billion internet users worldwide are also on social media, some 4. 5 billion people. That means 57% of all the people in the world are using social media. It's made social media their front door to the internet. As of July 2021, social media platforms were used by 96% of global internet users, according to data compiled by GWI and reported by We Are Social and Hootsuite. Chat and messaging platforms were second, 95%, followed by search engines at 84%. And even more astounding is that the typical social media user spends about two-and-half hours per day on their favored social media platforms, according to Statista. The problem with social media advertising is it sends people from where they want to be (e. g. Facebook, Instagram) to someplace else (i. e. a brand website). It's like when people are driving down the highway and get detoured to an alternate route. They can easily get lost. Likewise, if social media is users' preferred highway on the internet, it makes no sense to force them off an