The lowdown on lockdown: How consumer media consumption habits have changed in the Middle East

The lowdown on lockdown: How consumer media consumption habits have changed in the Middle East

In the Middle East, when we look at brand and advertising reach, digital media sources strike a harder punch than the traditional avenues of radio and television. The move to digital platforms is more widespread in this region (looking specifically at the UAE and KSA) than it is in other areas of the world.