Value fashion giant REDTAG launches modest range, empowers women to experiment with latest trends

Value fashion giant REDTAG launches modest range, empowers women to experiment with latest trends

REDTAG, region’s leading value fashion and homeware brand, has launched , a ladieswear range of modest apparel. is REDTAG’s earnest attempt to align with the sociocultural evolution and progressive reforms, geared towards empowering women. Homegrown value fashion brand REDTAG has been championing modest ladieswear in the region for quite some time, but with , it is curating a signature collection. This initiative is expected to resonate with the fashion-conscious generation, especially at a time when the Middle East is reopening its outdoor activities after a prolonged closure. is currently available in selected stores and through shopping across the region. “A dedication to REDTAG’s women customers, A’anika means “unique” in Arabic, and “gracious”, “brave”, and “song” in other languages — which are metaphorical of our female clientele. This range is the by-product of multiple customer feedback we have received in recent months. Women shoppers sought a dedicated range of refreshingly modest apparel. So, after a fair amount of market study and interpretations of international high fashion, we are finally catering to their needs, just in time for the post-pandemic reopening. We also have a great collection lined up for Spring and Ramadan,” said Jitender Advani, Head of Fashion, REDTAG. As outdoor