Why malls are the perfect catalyst for community building – ArabianBusiness.com

Why malls are the perfect catalyst for community building – ArabianBusiness.com

building,community,malls,community,building
Middle East
  • Date: 15-Jan-2022
  • Source: Arabian Business
  • Sector: Retail
  • Country: Middle East
  • Who else needs to know?

Why malls are the perfect catalyst for community building – ArabianBusiness.com

I have spent over 25 years in the retail industry thinking about what it is that makes malls tick. Why do some malls succeed while others do not and what is in the DNA of a successful mall?

The winners in the retail sector, whether it be the UAE or elsewhere, have been those who have been quick to adapt to trends in consumer preference while remaining focused on what consumers will always come to expect of malls. I believe, what’s never going to change is the value that consumers will place on time, convenience, comfort and choice. For this reason, malls need to be more than just the sum of their parts – the ‘parts’ here being various retail, dining and entertainment experiences and brands.

What is often overlooked is the important role that malls play as community and leisure spaces. Malls that will stand the test of time are those that go the extra mile to become important spaces for social gathering and community building (think community yoga sessions and mall walker programs, cultural celebrations and activations, art exhibits, cooking classes, book clubs, donation

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