Amazon launches first online store in the Nordics, gets off to rocky start

Amazon launches first online store in the Nordics, gets off to rocky start

Amazon CEO Jeff BezosAlex Wong | Getty ImagesLONDON — Amazon announced Wednesday that it has launched its first Nordic online store in Sweden as the e-commerce giant looks to expand further across the European continent. Citizens in Sweden will now be able to order products through Amazon.se instead of having to make purchases via Amazon stores in other European countries including the British store (Amazon.co.uk) or the German store (Amazon.de), where they were shown a limited selection of products and incurred high delivery fees.Amazon Vice President for European Expansion, Alex Ootes, said in a statement that Amazon.se will feature over 150 million products including tens of thousands from Swedish businesses."We will continue to work hard to earn the trust of Swedish customers by growing our product range, ensuring low prices, and