For 95 years, John Lewis has never knowingly been undersold. Soon, it may not make that promise

For 95 years, John Lewis has never knowingly been undersold. Soon, it may not make that promise

The high-end department store chain John Lewis chain is set to drop its "never knowingly undersold" slogan after nearly 100 years, according to reports.Dame Sharon White, who became chairman of the John Lewis Partnership last year, told The Sunday Times the move comes as up to 70% of the business' sales are being made online.

The brand's slogan had promised to refund the difference if customers purchased one of its products but found it cheaper elsewhere within 28 days.However,