Lancôme And YSL Bring Less Touch, More Tech To Airport Shoppers

Lancôme And YSL Bring Less Touch, More Tech To Airport Shoppers

Lancôme's interactive Doha Café concept.



L'Oreal

Lancôme and YSL Beauty have launched two beauty technology firsts at Doha's Hamad International Airport in partnership with retailer Qatar Duty Free. Both are aimed at making the Covid-19 travel shopping experience more efficient and simple.

The brands—both part of the portfolio of French beauty giant L'Oréal—have opened in Doha Café, a flagship concept at the hub where Lancôme has a 650 square foot space and YSL Beauty has an area about half that size.

Lancôme, L'Oréal's biggest brand, is showcasing a tech tool for foundations called Shade Finder, and YSL Beauty is introducing Modiface which travelers can use to virtually and safely try on new make-up products. Qatar Duty Free's vice president operations, Thabet Musleh, comments: “These new stores engage shoppers in a unique way through interactive technologies.”



Shade Finder is appearing for the first time in the travel retail channel within the EMEIA region—Europe Middle East India and Africa. The device measures skin tone, but in a lot of detail. It is able to identify up to 22,500 shades “by taking into account skin intensity and undertone” according to a statement from L'Oréal's