Etisalat and stc Named MEA’s Strongest Most Valuable Telecoms Brands

Etisalat and stc Named MEA’s Strongest Most Valuable Telecoms Brands

Stc is the region's most valuable brand, its brand value up an impressive 14% to US$9.2 billion, simultaneously jumping 5 positions to 13th and becoming a AAA- brand. stc has recently doubled the capacity of its network, never compromising on customer service - something the brand prides itself on. stc is playing a crucial part in KSA's Vision 2030 - a strategic framework to diversity the economy away from oil - through establishing a digital hub for the whole region, to accommodate future growth in the IT sector.David Haigh, CEO, Brand Finance commented:"stc's brand has evolved and grown following its successful masterbrand refresh and extension into Kuwait and Bahrain at the beginning of last year. The company continues to execute its DARE strategy successfully and has strengthened its positioning as a company that enables digital life. Its commitment to digital transformation has been shown with stc pay, recognised as the first tech unicorn in Saudi Arabia.“Brand Finance evaluates the relative strength of brands, based on factors such as marketing investment, customer perceptions, staff satisfaction, and corporate reputation. Alongside revenue forecasts, brand strength is a crucial driver of brand value. Etisalat has been crowned the MEA's strongest telecoms brand, with a