Heritage appeal – how Bedouin traditions can survive a coronavirus recession

  • Date: 05-Oct-2020
  • Source: SME10X
  • Sector:Retail
  • Country:Saudi Arabia
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Heritage appeal – how Bedouin traditions can survive a coronavirus recession

The way Shahd Al Shehail tells it, the businesses that will survive - and thrive - in the new normal will be those that offer added value. As consumers seek stronger justifications to part with their money in the coronavirus-fuelled downturn, her heritage fashion label Abadia could deliver just that edge."I believe if we aren't adding anything new or original to the work we're doing, there's no point in doing it. The world doesn't need more clothes per se,“ the designer from Al Mubarraz in Saudi Arabia's Al Ahsa region tells us.While developments such as online retail and dropshipping have made it easier than ever to launch a fashion label, business success in the sector is paradoxically harder than ever."Even before the pandemic, it was quite hard to set up