Interbrand unveils the new brand for Saudi Post and Logistics (SPL) Group

SourceSaudi Gazette
CountrySaudi Arabia

RIYADH — Saudi Post and Logistics (SPL) Group revealed its new brand, which was developed in collaboration with the world’s leading brand consulting firm, Interbrand.

Nancy Villanueva, Interbrand’s CEO Iberia & Middle East, states: “We are very proud of contributing to the creation of SPL’s brand, as one of the pillars of KSA’s Vision 2030 is to transform the region into a global logistics hub. SPL’s conviction is fueled by the relentless spirit and determination to help make people’s personal and professional lives simpler, richer and more gratifying”.

Saudi Post and Logistic (SPL) Group is born as a logistics holding company that expands its portfolio of products and services, becoming the national champion in postal and logistics solutions by providing added value to customers and linking KSA to the world.

In order to increase usage and compete in the market as a differentiated player, SPL has built a powerful brand. In collaboration with Interbrand, the logistics group crafted its ambition, leading the regional postal and logistics industry by connecting people’s lives to what they value more...