Marketing Game Changers 2023: Alaa Khushaim, Director of Marketing & Communications, McDonald’s KSA

  • Date: 06-Dec-2023
  • Source: Campaign Middle East
  • Sector:Retail
  • Country:Saudi Arabia
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Marketing Game Changers 2023: Alaa Khushaim, Director of Marketing & Communications, McDonald’s KSA



Marketing Game Changers is back, to recognise and celebrate those brand-building marketing leaders who have made a huge impact this year.

This exclusive list features the men and women who we feel have shaped our industry this year, and includes a wide array of brands, campaigns and their achievements.

The prestigious top 10 includes four women, three Saudi based brands, an abundance of creativity, plus a strong focus on sustainability.

Number of years in current position: 3Number of years with current company: 9Size of department: 40+ employees –3 direct reports

What is your objective in your current role?

As a leader my objective is to ensure that my team has the right environment, resources and tools that they need to excel at their job.

As a marketer, my objective is to create marketing communications that create market disruption, via establishing personal and cultural relevancy.

What is your guiding principle?

If you are not taking risks, then what are you doing! We need to be open to new ideas that might sound uncomfortable.

How do you make agency relationships work?

There can only be a successful client-agency relationship by having honest transparent conversations. I make sure that the agency always shares feedback about how we can improve the way we work, and vice versa.

It is important that we, as a