MBC Group reveals Ramadan line-up and sponsorship opportunities

  • Date: 09-Feb-2024
  • Source: Campaign Middle East
  • Sector:Retail
  • Country:Saudi Arabia
  • Who else needs to know?

MBC Group reveals Ramadan line-up and sponsorship opportunities

MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an event in Riyadh to reveal the group’s Ramadan line-up and sponsorship opportunities.

The event showcased the entire Ramadan line-up across TV, Shahid, and radio, which includes originals, sequels, comedies, dramas, talk shows and entertainment.

Ahmed Al Sahhaf, CEO of MMS, highlighted in his opening speech how MBC’s Arabic content, across all platforms, enables brands to reach millions from all over MENA and Saudi Arabia through MMS’s solutions.

“We continuously diversify our offerings to empower brands to successfully leverage this content to best connect with their audiences, unlocking invaluable opportunities for them to be part of the special season’s stories and narratives.”

Who’s watching in Ramadan?

The group also revealed the viewer stats recorded in Ramadan in 2023.

MBC Group TV channels achieved a 66 per cent household reach and 77 per cent individual reach in KSA during Ramadan.

Shahid recorded 22 million active users and 137 million plays during the month in 2023.

MBC FM and Panorama FM’s Ramadan shows in KSA attracted 7.5 million average daily listeners to in 2023.

Meanwhile, the group’s social media channels recorded 138.4 billion engagements with Ramadan content.

Line-up for Ramadan

MBC presenters Waheeb Al Dakheel and Taghrid Alhowish showcased the Ramadan 2024