Saudi Arabia: 77 Percent of Consumers Are Shopping More Online

Saudi Arabia: 77 Percent of Consumers Are Shopping More Online

According to the survey, groceries, healthcare, apparel and banking have seen the highest surge of online activity.

More than 68 percent of Saudi consumers said they had shopped online for groceries, 73 percent for clothing, and over 65 percent of respondents said they had purchased medicine online.

Consumers are moving other aspects of their financial management to digital, with 64 percent of respondents having started banking online, said the study.

The research also reveals the rising impact of social media on consumer spending habits, with 58 percent and 61 percent of respondents saying they had discovered new sellers through Facebook and Instagram respectively.

Mastercard has been working with businesses, financial institutions and other stakeholders to advance digital payments in the Kingdom, and the pandemic has reinforced the necessity to continue evolving the safe and secure consumer payment experience. From a simplified online checkout experience to an in-store tap on a contactless terminal, it is evident that being able to respond to the rapidly evolving consumer expectations is a critical priority.

“The Kingdom of Saudi Arabia enjoys one the highest internet penetration and mobile usage numbers in the region with an estimated growth to 96 percent by 2023. The Saudi government in turn continues to take