Saudi Coffee Company inks 9 key deals at PIF Forum

  • Date: 07-Feb-2024
  • Source: Zawya
  • Sector:Retail
  • Country:Saudi Arabia
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Saudi Coffee Company inks 9 key deals at PIF Forum



Saudi Coffee Company (SCC), a wholly-owned subsidiary of the Public Investment Fund, has signed nine agreements to boost the coffee sector at the two-day PIF Private Sector Forum from February 6. In addition to empowering small and medium-sized enterprises in the coffee industry, the agreements will allow SCC to explore mentorship, funding and resourcing opportunities aimed to catalyse the local coffee market. Khalid Abu Theeb, CEO, SCC said: "Our presence at this forum marks a crucial step in our mission to elevate the Saudi coffee industry. With our strategic partnerships and collaborations, we reiterate our commitment to sustainability and sector growth, both locally and globally - proudly contributing to the kingdom's Vision 2030 and the diversification of the economy." MoU with Farrelly & Mitchell SCC has signed an MoU with Farrelly & Mitchell to design a comprehensive sustainability framework for the company, as part of its commitment to ensure sustainable practices from seed to cup. The signing ceremony took place between Abu Theeb and Saudi Arabia Partner Eng Najeeb Hamad AlHumaid. The signing will also further enhance sustainability in the local coffee sector according to international principles. Contract with Saudi Argo This will be a 5-year collaboration between SCC and