Saudi’s Thobi raises over $650,000 to sell custom-made thobes (clothing for men) online

Saudi’s Thobi raises over $650,000 to sell custom-made thobes (clothing for men) online

Riyadh-based ecommerce platform Thobi has raised over $650,000 (SAR 2.5 million) in a seed round led by Abunayyan Holding's VC arm ABN Ventures, the investor announced in a statement to MENAbytes today.

Abunayyan Holding owns and runs different businesses (mainly in power and water sector) across the Middle East and has been very active lately (through ABN Ventures) in the startup ecosystem with 23 investments so far.

Founded by Khalid Abanami & Abdulmajeed Alresaini, Thobi sells custom-made thobes (traditional ankle-length, long-sleeved, gownlike garment - usually in white or off white color - worn by men across the Arab world) online. Launched in 2018, the Saudi startup claims to be the first "smart thobe tailer“, enabling customers to order custom-made thobe using Thobi's mobile app.

Khalid Abanami, the co-founder and CEO of Thobi, said, "With consumers increasingly in need of a value proposition driven by convenience, especially in a post-COVID-19 world, we at Thobi sought to develop a unique thobe tailoring business model with technology at its core. Through our application, we offer customers an easy and instant purchasing experience. They can select and customize their thobe of choice, and instantly measure themselves with a few clicks; all from the comfort of their own