Adnoc named UAE’s most valuable brand once again

Adnoc named UAE’s most valuable brand once again

Adnoc maintained in 2021 its position as the UAE's most valuable brand for the third consecutive year, according to a new report from Brand Finance, the world's leading independent ranked business valuation consultancy. Adnoc's AED39. 7 billion 2021 brand value, a triple-digit percentage increase since the launch of its transformation strategy in 2016, makes it the second most valuable brand in the Middle East and among the top ten most valuable brands in the Oil &Gas (O&G) sector. Brand Finance also ranked Adnoc Group CEO, Dr Sultan Ahmed Al Jaber, number one across all O&G CEOs globally and all Middle East CEOs for brand stewardship. Across all sectors, Dr Al Jaber was ranked thirteenth globally, the highest ranking achieved for a UAE National to date. Dr Sultan bin Ahmed Al Jaber, who is also the Minister of Industry and Advanced Technology, said, "The resilience of Adnoc's brand value, despite the Covid-19 pandemic, is a testament to the vision of our wise leadership throughout Adnoc's unification and transformation, helping to secure the Group's position as a responsible and sustainable driver of economic growth in the UAE now and for many generations to come. "These accolades are, at the same time, reflective