At UAE’s Ahmed Seddiqi and Sons, it’s still about selling time and an experience

At UAE’s Ahmed Seddiqi and Sons, it’s still about selling time and an experience

Dubai: Nothing suggests that you have made it in life better than a Rolex on the wrist“¦ or any luxury Swiss watch of your choice. For three generations of UAE's citizens and residents, a trip to the Ahmed Seddiqi and Sons store was as much a part of that transition as actually trying on the Rolex of one's choice for the first time. And with it the thought that one has earned the right to do so. Even in a year when the whole world was fixated on a virus, there were enough citizens and residents making that entry into an Ahmed Seddiqi store. Clearly, some experiences can withstand even a pandemic. "Most of the buying that took place in 2020 was led by UAE nationals and expatriates," said Mohammed Abdulmagied Seddiqi, Chief Commercial Officer of Seddiqi Holding. "Our local clientele continued to purchase locally, which contributed substantially. We saw this as an opportunity to be agile and building our long-term relationships with them. We created a luxury home delivery service for clients and focused on enhancing their experience with us." But the market still missed those jetsetters, who wouldn't think twice of adding to their collection of pricey Swiss