Bull&Roo’s The Guild promises ‘to blow up the food scene’ in Dubai

Bull&Roo’s The Guild promises ‘to blow up the food scene’ in Dubai

The managing director of Bull&Roo's latest venture has boldly claimed he wants The Guild, inside ICD Brookfield Place, DIFC, “to blow up the food scene” in Dubai.

The 15,000 square foot dining destination, in the heart of the emirate's financial district, is scheduled to open its doors later this year and promises to bring together eight home-grown brands in one entertainment complex.

“The Guild is like nothing we've ever seen before. We believe in the concept that will bring a totally new dining experience to the region,” Tom Arnel, managing director of Bull&Roo, the hospitality firm founded in Dubai in 2013, told Arabian Business. Bull&Roo is also behind brands such as Tom&Serg, Common Grounds and The Sum of Us.

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“The current climate has hindered restaurant owners if they have not been efficient in reacting to the new restrictions by upping their marketing or creating new ways to dine. Consumers are now looking for more unique dining as they are more conscious of spending and we want to ensure that if they eat out it's worth it.

“We're confident this will be an unforgettable experience as we have carefully researched global trends, bringing something totally new to Dubai. The Guild's inspiration is Dubai, we're bringing