How UAE consumers and businesses are refocusing on wellness this Ramadan

  • Date: 11-May-2021
  • Source: Arabian Business
  • Sector:Retail
  • Country:UAE
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How UAE consumers and businesses are refocusing on wellness this Ramadan

Ramadan has always been a special time of the year. This holy month gives us the opportunity to pause and reflect on the things that matter to us the most. Traditionally, it has been a period for connecting with our community, extending our hospitality to our family, friends, and business acquaintances.

This year, under the shadow of Covid-19, how we observe Ramadan has changed. For many of us, that has meant no more large gatherings with extended families, or social iftars and suhoor invitations. Instead, this Ramadan we have been giving ourselves something. That’s the fortune of good health and well-being.

Through GMG’s own operations within the UAE food industry, we have been seeing a rise in purchases of home-cooked meal kits this Ramadan. These are options that tend to be healthier than dining out. Likewise, initial insights from our sports division show mounting interest in athletic wear, home exercise equipment, and other sports accessories in Ramadan compared to just the month before. In the fields of healthcare and pharma, we see consumers in the UAE are continuing to include immunity-boosting supplements and vitamin products in their daily lives. This was a rising trend since the start of the pandemic, but it