Paradigm shift in consumer behaviour towards e-grocery to last forever

Paradigm shift in consumer behaviour towards e-grocery to last forever

With people spending more time than ever before at home in 2020, online grocery platforms have seen sizeable gains in orders and revenues over the course of the coronavirus pandemic. However, in a highly competitive market, what are the best ways to stand out and thrive?

“This year will have a focus on improving user centricity,” said Gaurav Bansal, CEO of online grocery delivery platform Swan. For the company, that means investing in tech that delivers users an end-to-end personalised shopping experience, while offering relevant recommendations and exclusive in-app discounts. This not only benefits the shopper, added Gaurav, but also Swan's store partners – “They can understand buying patterns and refine their inventory management.”

Covid lockdowns: When the going got tough, the tough got going

The UAE National Sterilisation Program in March of last year raised a formidable logistics challenge for the company, which only launched in late 2019. Gaurav said, “I still remember that evening we all were brainstorming in the office while going through mixed emotions – daily order traffic had quintupled, but how do we ensure their fulfilment?”

He takes great pride in the fact that his team converted this phase into an opportunity to further strengthen the bond with its