Plant-based alternatives are becoming mainstream during Ramadan

Plant-based alternatives are becoming mainstream during Ramadan

Going plant-based and other healthy eating trends are showing no signs of slowing down, not even during Ramadan, when many would normally opt for more traditional fare. The global health and wellness market reached $3.31 billion in value in 2020 and is expected to hit $4.24 billion by 2026, which represents a compound annual growth rate of 4.1 percent over the forecast period, according to a recent report by Research And Markets. “As consumers spend more time at home due to ongoing COVID-19 restrictions even during Ramadan, many are cooking from scratch and are keen to experiment with new recipes and food products to replace the restaurant or even travel experience,” says Monique Naval, a senior analyst at Euromonitor. “Plant-based alternatives and healthy variants often inspire these new home-cooking activities as health has become a top priority for consumers.” Given this renewed focus on healthy nourishment, food businesses are bringing to market products that help consumers stay in good health. Aisha Bin Brook, founder of Treat Me Gluten Free, developed her product line in the UAE in 2018 after experiencing first-hand the benefits of a gluten-free diet. The brand offers vegan, organic, and gluten-free mixes of popular dishes such as