Timeframe: how Dubai Shopping Festival became so much more than a retail event – The National

Timeframe: how Dubai Shopping Festival became so much more than a retail event – The National

If there’s one thing we all know about Dubai, it’s that it's a shopper’s paradise.

Much of that is thanks to the Dubai Shopping Festival (DSF), an annual event that has become synonymous with the city itself.

To correct a common misconception, DSF is not a giant fair or exhibition where you can buy goods.