UAE consumers blame brands when apps fall short of expectations

uae consumers brands apps expectations
UAE
  • Date: 07/21/2021
  • Source: Zawya
  • Sector: Retail
  • Country: UAE

UAE consumers blame brands when apps fall short of expectations

"Whether it is within the application itself "” such as pages loading slowly, downtime, or security failures; or external factors like internet connectivity, slow payment gateways or technical issues with third party services "” to the consumer there is no distinction and they will now place responsibility firmly on the brand," said the App Attention Index research report. The global study, which examined the digital behaviours of more than 13,000 global consumers, also identified consumers now have a zero tolerance policy for poor application experience and automatically place blame on the application and brand, no matter where a performance issue stems from. Since the start of 2020, consumers, across the Emirates, have experienced a sudden and total reliance on digital services, altering how they engage with brands, consume goods and services, and make purchasing decisions. In fact, the research shows that people are using 30 per cent more applications today than they did before the pandemic. "Applications have become the lifeline to normality for people in every corner of the world and consumers are no longer willing to settle for anything less than a perfect digital experience," said Linda Tong, vice president and general manager of Cisco AppDynamics. "Technologists are