Visa Study: UAE E-Commerce Sector Forecasted to Continue Its Upward Trajectory

Visa Study: UAE E-Commerce Sector Forecasted to Continue Its Upward Trajectory

The UAE e-commerce sector is expected to continue on an upward trajectory due to the digital payments boom during the COVID-19 pandemic, according to a joint study by Dubai Economy and Visa.

The "United Arab Emirates (UAE) eCommerce Landscape 2020“ report reflects market activity over the last 12 months and, in particular, the impact of the COVID-19 outbreak, highlighting key trends and insights drawn from Visa's transaction data on how and where consumers have been spending. The report also highlights new challenges and opportunities that the crisis has created.

The shift to shopping online is expected to hold long-term as consumer confidence in digital payments surge across the Middle East and North Africa (MENA) region.

The Impact of COVID-19: Acceleration of E-Commerce and Digital Payments

The June 2020 findings of another study, Visa's Stay Secure consumer survey in partnership with Dubai Economy and Dubai Police showed that 49% of UAE consumers surveyed have been shopping online more because of the pandemic, with three out of five (61%) now using cards or digital wallets more to make payments online instead of opting for cash on delivery. Increased trust in the safety, speed, and convenience of contactless payments, were the top reasons cited for their increased