Yoox launches new Gen Z-focused discount site to rival the likes of Depop, eBay and Asos
Yoox launches new Gen Z-focused discount site to rival the likes of Depop, eBay and Asos
In case more proof were needed for the spending power of Generation Z, discount fashion site Yoox has just launched a new platform dedicated entirely to those born after 1997.
Called Hi_Guyz!, the site went live on Tuesday and aims to go head-to-head with the likes of Ebay and Depop, to capture part of that all-important Gen Z market.
As part of the wider Yoox Net-A-Porter group, the new platform will build on Yoox's existing retail model of offering discounted designer fashion, but Hi_Guyz! will be more tightly curated to appeal to a younger audience.
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