Ascott strengthens its leadership team with the appointment of Pekka Hirvi

  • Date: 22-May-2023
  • Source: Zawya
  • Sector:Retail
  • Country:UAE
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Ascott strengthens its leadership team with the appointment of Pekka Hirvi

- Ascott will continue expanding its presence in major markets of UAE and KSA; build up its presence into prospective markets, including Egypt and Kuwait, and introduce new brands to the region

Middle East:– The Ascott Limited (Ascott), the leading international lodging owner-operator, has appointed Pekka Hirvi as Director of Business Development for the Middle East, Africa and Türkiye (MEAT). As the group pursues its regional target of an additional 5,500 units in the MEAT region by 2025, business development will remain a key focus for the world-renowned serviced residence brand.

Hirvi brings with him a wealth of experience and expertise in his new role as Director of Business Development, and will be responsible for expanding Ascott’s presence in MEAT by focusing on the major source markets that include the UAE and KSA. Also, in his role, a key focus will be to build up Ascott’s regional portfolio in new prospective markets such as Egypt and Kuwait. Along with growing Ascott’s presence with its global flagship brands, Ascott The Residence, Somerset and Citadines, Hirvi will also be introducing the iconic co-living lifestyle brand, Lyf; the bespoke heritage brand, The Crest Collection; and the pioneer of the serviced apartments concept, Oakwood; amongst other