Aswaaq Retail emerges as the first retailer to complete ‘Dubai Way’ training for 100% of its retail staff

Aswaaq Retail emerges as the first retailer to complete ‘Dubai Way’ training for 100% of its retail staff

- aswaaq Retail undertook the Dubai Way campaign, to align themselves with domestic demand and global travel trends in light of the evolving situation faced by the global tourism industry.

- Dubai Way offers specialist training focused on history, culture and heritage and customer service, all of which are critical to delivering exceptional experiences for visitors to Dubai.

Dubai, UAE: aswaaq Retail, a subsidiary of aswaaq LLC, has successfully completed the Dubai Way training for 100% of its consumer-facing staff. This training will help to empower the retail staff to be equipped with excellent customer service skills and knowledge.

Dubai Way is a learning platform created by Dubai College of Tourism (DCT), part of Dubai’s Department of Economy and Tourism, for government and private sector staff engaged in tourist-facing roles, with the aim of imparting standardised information and instructions and ensuring excellent guest relations and customer service at tourist touchpoints across the emirate.

In 2021 as part of Dubai’s drive to become the most visited city in the world, DCT encouraged the tourist-facing workforce to become as knowledgeable and resourceful as possible via Dubai Way training programmes. Aswaaq Retail participated in this initiative with the aim of enhancing their retail staff’s customer-facing skills, securing