BPG’s CX focus pays off with mandates for iconic brands across GCC

BPG’s CX focus pays off with mandates for iconic brands across GCC

KUWAIT: Award-winning agency BPG (Bates PanGulf, part of WPP) is entering Q4 2023 with incredible growth numbers and several high-profile strategic wins for its specialist MarCom services in UAE, Kuwait, Saudi Arabia and Oman. BPG’s ‘digital first, integrated by intent’ positioning has paid off handsomely – with over 50 percent revenue growth, amounting to annualized revenues of $13m to $15m. AviBhojani, Group CEO, BPG said: “More than four decades in business have shown us that innovation, agility and customer-centricity determine the survival of the fittest.

Today, the brands that are loved are the ones prioritizing customer experience (CX), through a blend of culture, processes and data. BPG 3.0 is here to support the shift in thinking around customer journeys and focusing on their needs. It is an exciting time at BPG as we bring together our incredibly talented and motivated integrated team to serve some of the region’s most iconic brands.” This year, BPG has bagged some of the most coveted regional pitches, winning brands such as Trojena – The Mountains of NEOM, Wasl, Darna Rewards by Aldar, Uber, Talabat Kuwait, and more.

Building on its exceptional experience in finance and banking, BPG won strategic branding projects for First Abu Dhabi Bank.