Delivering on customer expectations – right here, right now.

Delivering on customer expectations – right here, right now.

Buying goods and services online - via mobile phones, tablets and laptops - has become common practise for many shoppers and is expected to make up almost a quarter of total global retail sales by 2023.The transformation from brick and mortar to online multi-channel retailing strategy has been underway for quite some time. The pandemic has only accelerated this trend with lockdowns and other health and safety measures changing consumer habits.Dubai, for example, has seen an astounding 179 percent year-on-year increase in the number of "DED Trader“ licences that are catered towards start-ups as they support the growth of e-commerce in the UAE. This number suggests that start-ups are capitalizing on the increased momentum in online shopping.Of course, what comes with ordering online and the advent of 'anytime, anywhere' shopping is the reality of items needing to be delivered around the world to homes, offices and drop off locations 24 hours a day, seven days a week.Compounding this issue are the changing expectations of consumers worldwide. For small businesses to be able to offer the same quality of services as larger ecommerce players, it is clear that they must incorporate digital trade into their sales strategy to successfully reach consumers