Dubai’s branded home market posts exponential growth

Dubai’s branded home market posts exponential growth

Buyers are seeking out the best buildings with high levels of service and amenities

A view of the Bvlgari Lighthouse coming up in Dubai.

Published: Wed 29 Mar 2023, 4:40 PM

Dubai’s ultra-prime branded residential market recorded exponential growth in 2022 with over Dh25 billion in sales, representing an 80 per cent year-on-year increase while setting a new sales record for the market.

The latest analysis by global property consultancy Knight Frank shows that Dubai’s branded residential market continues to deepen with 61 per cent of off-plan apartment sales in the city linked to branded residential developments during 2022.

The branded residential sector led by operators such as Ritz Carlton, Bvlgari, Dorchester Collection, and the Four Seasons is all set to capitalise on the growing demand for high-end homes in Dubai. Buyers are seeking out the best buildings with high levels of service and amenities and the stability and security offered by leading, recognised brands managing the residences, realty experts said.

Going forward, the luxury and branded homes segment in Dubai will continue to record phenomenal growth as the city is witnessing an influx of high net worth individuals (HNWIs) wealth evidenced by the sharp rise in high ticket price transactions, in particular by Russians since