GfK study reveals key insights into UAE consumer behaviour and priorities

GfK study reveals key insights into UAE consumer behaviour and priorities

Primary concerns among UAE consumers include global climate change or global warming

Published: Fri 9 Jun 2023, 11:00 AM

GfK, a global leader in the market and consumer intelligence, recently conducted an extensive Consumer Life Study, unveiling invaluable insights into the concerns, preferences, and habits of consumers in the UAE. The study sheds light on the top concerns of UAE consumers, their shifting lifestyle priorities, and their expectations from brands and companies. These findings carry significant implications for businesses operating in the region.

According to Rahul Dixit, Head of Marketing and Consumer Intelligence – Mena, GfK, “By incorporating these actionable recommendations into their strategies, brands and leaders can better align their offerings with the evolving needs and expectations of UAE consumers. This will enable them to differentiate themselves in the market, build stronger connections with their target audience, and drive long-term success.”

According to the study, the primary concerns among UAE consumers include global climate change or global warming, recession and unemployment, and the cost of healthcare. Approximately 27 per cent of respondents expressed worry about the impact of global climate change, underlining the growing significance of environmental issues in the minds of UAE consumers. Additionally, 25 per cent of respondents cited recession and