IKEA: ‘Will you marry me with a Vallen Key’

  • Date: 13-Feb-2024
  • Source: Campaign Middle East
  • Sector:Retail
  • Country:UAE
  • Who else needs to know?

IKEA: ‘Will you marry me with a Vallen Key’

With Valentine’s Day around the corner, Al-Futtaim IKEA has rolled out a fun campaign ‘Vallen Key.’

It aims to offer couples the chance to propose uniquely with the Allen Key in a ring box engraved with the message ‘Will you move in with me?’

The campaign allows lovers and couples to stand a chance to win a romantic dinner at the IKEA Restaurant, complete with a professionally captured proposal video and their exclusive Allen Key.

To participate in IKEA’s Instagram contest, people are invited to follow IKEAUAE on Instagram and share their love stories using the hashtag #IKEAVallenKeyProposal. The most memorable and creative entries will be shortlisted for the prize.

The contest runs until February 14th and couples are invited to head to the IKEA store on Valentine’s Day to own the Allen Key which is available to the first 100 customers.


The brand’s social media marketing strategy focuses on posting offers, events, and news on social media accounts. It engages with its target audience effectively by celebrating love, and commitment and creating memories.

This develops a sense of community and consumers feel an emotional connection which helps brand loyalty and future sales.

Social media platforms and community marketing play a key role in influencing consumer choices