Kris Fade becomes newest brave optimist brand ambassador in …

  • Date: 30-Nov-2023
  • Source: Zawya
  • Sector:Retail
  • Country:UAE
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Kris Fade becomes newest brave optimist brand ambassador in …



Dubai, United Arab Emirates:– LG Electronics (LG) is thrilled to announce its partnership with radio personality, Netflix star, and entrepreneur Kris Fade, who joins the esteemed roster of global Brave Optimist brand ambassadors in LG's groundbreaking "Life's Good" campaign. The one-year collaboration sees Fade standing shoulder to shoulder with other global superstars, with LG planning to release meaningful collaboration content on its social media channels from various influencers, through which the company aims to amplify the message, that together we can foster inspiration and hope among customers globally by embracing a “Life’s Good” notion. Crucially, the collection of influencers that LG has partnered with all embody the spirit of "brave optimists": including Jenny Park, a Nigerian-Korean fashion model who carves her own path, with confidence in herself and the future; Australian national swimmer and singer-songwriter Cody Simpson; and Willow Smith, a highly-respected performer in her own right, and the daughter of renowned singer and Oscar-winning Hollywood actor Will Smith.

Fade's journey to success has been marked by overcoming adversity and rejection, shaping his own path with unwavering optimism and determination, and finding love and joy in everyday moments with a “Life’s Good” outlook. He said: "I'm incredibly proud to join