‘The strongest F&B brands in Dubai will survive the pandemic’

‘The strongest F&B brands in Dubai will survive the pandemic’

Orzu Hospitality Group, which has recently launched its first venue in Dubai, is already targeting a further two openings before the end of the year.

Founder Mirzo Hafizov told Arabian Business he hopes to have 10 venues in total across the Middle East by the conclusion of 2021, with further ambitious plans.

Hafizov, who has 18 years' experience in the hospitality industry, said: “Currently we are focusing on Dubai. We are focusing to open our three projects by the end of this year. Apart from that we are looking to expand our business across the Middle East and hopefully we'll make our way into Europe and across the Atlantic Ocean.”

Leading managers insist discounts are pushing prices up making emirate an expensive destination

The three establishments are based at The Pointe on Dubai's Palm