UAE Customers Can Build and Book Their Dream Car Online with Innovative Lexus Car Configurator

SourceEye of Riyadh

 Lexus UAE partners with Facebook to bring the showroom experience online Exclusive format unlocked in region with Facebook Instant Experience Al-Futtaim Lexus, the exclusive distributor of Lexus cars in the UAE and part of the Al-Futtaim Automotive Group has announced today a game changing partnership with Facebook, enabling UAE customers to build and book their very own Lexus online for the very first time in the UAE.  The announcement came as the leading automotive dealership is making major developments to its logistic and marketing operations to adjust to the changing market circumstances. Created to deliver a seamless online consumer experience, the Lexus Car Configurator will enable car enthusiasts to explore the entire Lexus range, customise their car from body to engine, book a test drive, reserve it and even pay a deposit, all through their mobile phones without leaving their Facebook newsfeed.

This is enabled by a series of linked Instant Experiences that are interactive, a special execution developed by Facebook’s MENA solutions engineering team. Users can engage with videos and photos, swipe through carousels, tilt to pan and explore lifestyle images – all in a full screen experience ad.  Saad Abdullah, Head of Marketing and Brand Operations at Lexus UAE said: “Consumer more...