Egypt launches digital campaign engaging private sector in sustainable future

Egypt launches digital campaign engaging private sector in sustainable future

Egypt's large ambition for a greener future is based on strong political commitment: Minister Al-Mashat Egypt's Ministry of International Cooperation launched a global digital campaign, on Monday, aimed at demonstrating the value of public-private partnership and building towards the path for a greener economy. The #GameChangers campaign comes as part of the Ministry's Global Partnerships Narrative (People & Projects & Purpose), and will feature several testimonials by the private sector. These include entrepreneurs, as well as micro, small, and medium sized enterprises (MSMEs), the dynamic force behind Egypt's sustained economic growth. Minister of International Cooperation Rania Al-Mashat said, "The year 2021 is the year of private sector engagement. We have put private sector engagement, empowerment and enablement at the forefront of our principles of 'Economic Diplomacy'." "This comes alongside concluding strategic partnerships to provide a sustainable ecosystem that fosters innovation, accelerates job creation and building back better," Minister Al-Mashat added. The campaign series will run across social and digital channels, including Facebook, Instagram, and Linkedin, targeting national and global youth audiences. The series started on Monday with the story of the Ministry of International Cooperation's partnership with the Saudi Fund for Development (SFD) to finance IND for Construction and Solar