Egyptian start-up offers full package of funeral and burial services

SourceGulf Today
SectorTechnology
CountryEgypt

Egyptian start-up offers full package of funeral and burial services
5 hours ago
Mohamed Mahmoud looks on near lacquered wooden coffins and accessories at a working area in the Shobra district of Cairo. Reuters
An Egyptian start-up is looking to shake up the undertaking sector by offering a full package of funeral and burial services to clients it finds at hospitals.
Employees of Sokna funeral service company stand near a service car and a desk during training. Reuters
For a price, Sokna — Arabic for “calm” or “repose” — says it gives the bereaved space to mourn, free from the usual logistics and bureaucracy.

This can be stressful in Egypt, partly due to the Muslim custom of burying people swiftly after death.
Sokna gets nearly 90% of its clients through deals with 15 hospitals, circumventing established networks for services to the newly bereaved.
One of the company’s agents, 23-year-old Mariam Mohamed, waited one recent afternoon at a table in a...read more...