Opinion| Digital experiences will accelerate growth in resurgent MENA telecom sector

Opinion| Digital experiences will accelerate growth in resurgent MENA telecom sector

Today, communications lies at the heart of how we engage with one another - as a remote operating environment becomes the near-term normal, telecom services will drive continuity across borders for communities, small and large businesses. The telecom industry is recognised as one of the most innovative, and one that leads future change, playing a role in every sector of the global economy, connecting businesses and consumers. Today, communications lies at the heart of how we engage with one another - as a remote operating environment becomes the near-term normal, telecom services will drive continuity across borders for communities, small and large businesses. The global dependence on telecom services is business critical. In the past we have seen how a network outage or the snapping of an undersea cable can throw life into disarray. However, with the novel coronavirus (COVID-19) pandemic and operators managing a remote workforce, services remained on, but were under pressure like never before. They faced declines in sales due to closure of stores, network congestion due to a surge in demand and shifts in consumer behaviour, and delayed infrastructure deployment and device shipments. At the onset, operators proved resilient and essential for continuity, despite the challenges