Amazon, Steph Curry-backed fitness start-up Tonal raises more cash as investors bet on ‘workout from home’

  • Date: 17-Sep-2020
  • Source: CNBC
  • Sector:Technology
  • Country:GCC
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Amazon, Steph Curry-backed fitness start-up Tonal raises more cash as investors bet on ‘workout from home’

Tonal in-home fitness.Source: TonalStrength training start-up Tonal is attracting more venture-capital cash as investors bet that Americans will continue working out from home after the pandemic. The San Francisco-based company announced a $110 million funding round on Thursday. Tonal executives did not disclose its new valuation, but people familiar with the deal said it remains under $1 billion. Tonal's newest high-profile investors include Amazon's Alexa Fund, Golden State Warriors' Stephen Curry, professional golfer Michelle Wie, Paul George of the Los Angeles Clippers and Bobby Wagner of the Seattle Seahawks. The Tonal deal adds to a flurry of recent action in the at-home fitness space. On Wednesday, online fitness platform Zwift announced $450 million in funding, led by private equity giant KKR. Earlier this year, Lulu Lemon announced it was buying Mirror for