Four reasons why digital marketing is key for pharma firms in MENA – Eureka Digital

Four reasons why digital marketing is key for pharma firms in MENA – Eureka Digital

From Covid-19 to the risk of another debt crisis, who has not had a hard time in 2020? However, some industries kept on the rise and witnessed even more than their usual growth rate. One of those industries is digital marketing.

In the MENA region - especially in the GCC, most of the population is online. Internet penetration in the region is among the highest in the world, with the UAE and Kuwait seeing rates close to 100 per cent. According to the GSMA, the MENA region also has some of the most penetrated mobile markets globally, with smartphone connections expected to exceed 500 million by 2025. For instance, 18.38 million mobile connections in UAE indicate 187 per cent population penetration, while active social media users have recorded 99 per