How digital transformation can prove to be a catalyst for rebooting MEA economies

How digital transformation can prove to be a catalyst for rebooting MEA economies

Human ingenuity is resilient. As unprecedented economic challenges swept the globe, individuals, and organisations everywhere innovated their way onto a new path.

Of course, in the age of the Fourth Industrial Revolution, many of us already had one foot in the digital realm. But it's been astounding how necessity has accelerated that pace in the region. Projects in the planning phase were pushed into implementation in weeks.

Feasibility studies moved to production status in mere months. Out of necessity, years of progress was condensed to fit the first half of 2020. Remote working, distance learning, CX enhancements and more - we have been part of an incredible journey with our customers, partners, and communities across the Middle East and Africa, to adapt at every turn.

For example, the Egyptian Ministry of Education embarked on a journey to bring nearly 20 million students online. Arkas Logistics, in Turkey, ensured the continuity of its supply chain by leveraging AI solutions that digitised its operations. And to advance financial inclusion as well as boost the customer experience, Standard Bank, in South Africa, moved its critical workloads to the intelligent cloud, achieving agility, resilience and security. It is inspiring how regional organisations have responded to emerging