Ikea Imagines The Connected Home Of The Future With Innovation Design Lab Space10

Ikea Imagines The Connected Home Of The Future With Innovation Design Lab Space10

"The world is changing faster outside Ikea than it is changing within Ikea,“ says Kaave Pour, ... [+] director and co-founder of Space10.



Courtesy of Space10; Photographer Nikolaj Thaning Rentzmann



Like all businesses, Ikea wants to create a better future for the company, its employees, business partners, and its customers. And as the world's largest home furnishings retailer, that depends on creating better products and services for the home, or more specifically, how people will live, work, and play in their homes.



"A better home creates a better everyday life,“ is Ikea's defining mission.



Most other home furnishings companies are focused on styles and designs to decorate and use in the home - things for the home. What sets Ikea apart is its focus on understanding how consumers will live in their homes in order to create the things people will need to live happily there - the experience of home life.



To that end, Ikea aggressively pursues market research. For the past seven years, it has conducted a Life at Home project to understand what home means to consumers, the latest covering home life in 35 countries. Unlike other companies which tend to use market