Sink or swim? Digital transformation through collaboration has never been more vital

Sink or swim? Digital transformation through collaboration has never been more vital

Change is the only constant in life. Never has this been more apparent than during the Covid-19 outbreak. In the financial services space, change is driving much-needed digital transformation and improvements to the customer journey experience in the Middle East.

Nicholas Wright, Sales Director, MENA Region, Saxo BankMENA financial services firms, especially in the GCC, are at a frontier stage compared to the developed markets of Europe, Asia and North America. Governments are now recognizing the importance of creating financial centres, not only to develop economies away from oil-based revenues, but also to improve the region's standing in the world. 

Regional fintech investment is growing at a rate of 64%, more than twice the global rate of 26%, boosted in part by the two fintech accelerator hubs in Dubai and Abu Dhabi.