SMEs log in to the digital future – MEED


Digitally-enabled organisations will lead the post-Covid recovery, say business leaders at the Mashreq Neobiz SME Connect forum As the Covid-19 pandemic engulfed the world in 2020, devastating corporate cashflows and supply chains, it quickly became clear that the businesses most able to survive the crisis would be those that were most agile. But while the ability to improve efficiency and rapidly adapt business models is highly important, the biggest winners in the long run will be the organisations that also understand the importance of digital technology, and are leveraging it to improve operations and tap into new markets.“Technology is a great leveller,” says Rohit Garg, Mashreq Bank executive vice-president and head of digital platform Mashreq NEOBiz. “From a small-business perspective, it can help to increase efficiency and productivity, and reduce startup/capital costs.”Speaking at the SME Connect forum, Garg said “[SMEs] could use a cloud-based solution for HR, marketing and banking. It can make manpower more flexible, reduce sales costs through more...