Tour operators catalyse innovation for post-lockdown tourism revival

Tour operators catalyse innovation for post-lockdown tourism revival

While mass tourism is not likely to return to the Kingdom for a long time, adventure tourism is among the sub-sectors expected to make an earlier comeback, according to Omar Hazineh, who runs the Jordanian Inbound Tour Operators Association (Photo courtesy of Jordan Tourism Board). "Now is the time for tour operators to start thinking like start-ups.. "Mass tourism that Jordan used to rely on will be gone for a long time," Hazineh said.. "I think the come-back will first arrive on a more personal side, like those visiting religious sites or coming for adventure tourism," he told The Jordan Times.. "Social distancing is already part of adventure tourism.. It will be cashless and contactless," Madanat told The Jordan Times.. "The Jordanian Tourism Board [JTB] can create more content and stay in the market..