Sea change: global freight sails out of the digital dark ages – Reuters

  • Date: 24-May-2021
  • Source: Reuters
  • Sector:Technology
  • Country:Kuwait
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Sea change: global freight sails out of the digital dark ages – Reuters

If suppliers in China fail to pick up freight containers to fill an order for MediaShop, Marcel Schneider gets an alert via a digital freight system, allowing the retailer to reach out and fix the problem swiftly.

Before July 2020, Austria-based MediaShop's deputy supply chain director says he would discover problems in his supply chain only when containers failed to arrive in Hamburg as scheduled.

"It was like being in a tunnel where you had only a limited view of what was going on," Schneider said.