Interview: Keeping up with change

Interview: Keeping up with change

Mario M. Veljovic, General Manager, VAD Technologies LLC,“¯tells Anita Joseph, Editor Reseller ME, in an exclusive interview, that better communication and flexibility are key to resilience in the channel.  

What is your outlook for the regional market in 2021? 

Predictions are still very difficult. Now everyone is happy of closing 2020 and looking to a fresh start and successful 2021. But personally, I am positive about this year, as we have a great line up of products & solutions that are in big demand to support the accelerating digital transformation needs of businesses in the region. The recent political changes in the region and big events at the horizon should let all see that the future is bright in the Middle East. Having our headquarters in Dubai was the right choice, as we see the UAE cementing its position as the regional business hub in the wider Middle East region. 

In a changing business landscape, has VAD planned any new initiatives this year to increase channel partner engagement and empower them to add value to their offerings? 

We always been a pioneer & innovator and accordingly been ahead of the market in scouting new disruptive products & solutions that will help businesses to reduce TCO and achieve fast ROI. We will continue this mission! 

On the partner engagement front,