Nakheel Malls embarks on data transformation journey

SourceEmirates Business

DUBAI / WAMNakheel Malls, the retail arm of master developer Nakheel, has launched its data transformation initiative as part of a customer-centric strategy to benefit retailers and customers across Nakheel Malls’ assets. Using machine-learning algorithms and artificial intelligence-enabled data products, the fully governed, advanced platform provides key insights to more than 3,000 tenants by studying retail habits, purchases and experiences of over 90 million customers. Omar Khoory, Chief Hospitality and Assets Officer, Nakheel Malls, said, “In today’s digital era, it is more critical than ever to provide relevant data analytics to assist retailers and enhance our offerings to consumers. We are proud to partner with Artefact in this digital transformation and to embark on a realistic, empathic journey that will enable us to further understand our customers’ needs and provide our retail partners with in-depth analytics to support their business growth.” Dr Oday Salim, Data Manager, Nakheel Malls, said, “With the rapid development of data technology, Nakheel Malls identified the need to adopt the latest advanced solutions to achieve our customer-centric strategy.

Our cutting-edge analytics programme has helped us to navigate the shift in customer expectations and needs as a result of the pandemic and has fostered a change in more...