Overcoming the barriers to customer engagement – Arabian Business
- Date: 13-Jun-2022
- Source: Arabian Business
- Sector:Technology
- Country:Middle East
Overcoming the barriers to customer engagement – Arabian Business
Today’s customers demand nothing less than exceptional experiences and seamless communication along every step of the journey.
And, that pressure to connect in a multitude of ways around the clock can be overwhelming for companies to navigate: a study by Gartner found that 50 percent of large organisations will have failed to unify engagement channels in 2022, resulting in a disjointed and siloed customer experience that lacks context.
Many corporations have begun the process of streamlining their communication methods over the past few years, but this level of change takes time.
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